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Creating Content Workshop

25

January 2019

Stockton Masonic Hall was the setting for the recent Creating Content Workshop on Thursday 24th January.  The Workshop presentation was delivered by Mike Baker, the Head of Internal Communications at United Grand Lodge of England.

 

The workshop was organised by Paul O’Doherty, the Provincial Communications Officer and was run in conduction with the Province of Yorkshire, North and East Ridings.  It offered the two Provinces and their Communication Teams the invaluable opportunity to meet up and benchmark best practice with the cross fertilisation of new ideas and innovative methods.

 

The Provincial Grand Master, John Arthur, opened the session by firstly thanking Mike for travelling up from London for the day to run the workshop.  He welcomed the visitors from Yorkshire, North and East Ridings who had also made the journey up to Stockton on a cold and frosty morning.

 

The day consisted of a visual presentation which focused on the key areas of Communication:

 

  • Communications – the context
  • The Masonic Brand
  • Creating Press Content – engaging the local media
  • Which words do I use? Tone of voice
  • Effective written communication
  • Managing negative media.

 

The open, informal format allowed questions to be freely asked at any time; Mike answered by offering an invaluable insight into the bigger Masonic picture given his many years of experience at UGLE.

 

The day was brought to a close by rounding off a very interesting day with the importance of social media. The possibilities and limitations of all social media were explored, and best practice outlined.

 

John Arthur closed the workshop by thanking Mike and everyone who had turned up to make the day happen. This was the first time that the Provinces of Durham and Yorkshire, North and East Ridings had come together like this and by the results of the day, it certainly won’t be the last.

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